On the Welsh coast, between picturesque cliffs and wooded hills, lies the small harbour town of Pontypandy. This is the home of Fireman Sam and his friends. Together with Station Officer Steele, his colleague Penny and rock’n’roll fan Cridlington, Sam helps the residents of Pontypandy out of tricky situations day after day. Even at kindergarten, it is important to know that your children have a faithful companion alongside them. The Fireman Sam backpack, kindergarten bag, a practical lunch-box and drinking bottle and many other creative items will equip children well for a heroic day in kindergarten.